Oura is winning young women and losing gym rats, and it's fine with that
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Oura is winning young women and losing gym rats, and it’s fine with that

Dorothy Kilroy has seen her company’s smart ring on some very famous fingers. Mark Zuckerberg wears one. So does Jack Dorsey. Prince Harry, too. But when Oura‘s chief commercial officer sat down at Toronto’s Elevate conference with this editor last week, she surprised me, saying the company’s fastest-growing user segment isn’t tech billionaires or wellness-obsessed...