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Tag: Roy

Tag: Roy

Cluely's Roy Lee on the ragebait strategy for startup marketing

Cluely’s Roy Lee hints that viral hype is not enough

6 November, 2025 admin 0 Comments TECHNOLOGY 4:01 am

While Roy Lee, the founder of Cluely, argues that startups should be thinking harder about social media virality, he also admits that brand awareness alone won’t lead to sustained growth. “I can’t say if it’s…

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Cluely's Roy Lee on the ragebait strategy for startup marketing

Cluely’s Roy Lee on the ragebait strategy for startup marketing

30 October, 2025 admin 0 Comments TECHNOLOGY 9:03 am

Cluely’s Roy Lee has a message for startup founders: you should be thinking harder about how to go viral. “Generally, if you’re not in deep tech, then you need to low-key deep focus on distribution,”…

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