MAC Cosmetics Is Launching at Sephora
“Why is MAC not sold at Sephora?” has long been pondered in beauty enthusiast Reddit groups and by fans of the 41-year-old makeup label. Their wait is over.The Estée Lauder Companies said on Wednesday that…
Tag: Sephora
Amorepacific and Sephora open K-beauty pop-up in New York
Published October 19, 2025 Amorepacific is bringing K-beauty to New York with Seoul in the City, its first-ever multi-brand pop-up experience in partnership with Sephora. Amorepacific and Sephora open K-beauty pop-up in New York. - AmorepacificRunning…
Sephoria Paris Opens, Sephora EMEA Chief Talks Strategy
PARIS — The Sephoria beauty festival has just globetrotted to Paris, where it’s being held in a Left Bank venue Friday and Saturday. The multilevel, sweeping extravaganza, sprawling over two floors and featuring more than 45…
Gen Alpha Beauty Brand Evereden to Enter Sephora U.S.
Sephora’s Gen Alpha play just got steeper. The retailer is inducting Gen Alpha-focused clean beauty brand, Evereden, to its online assortment in the U.S. on Oct. 14, with a nationwide store rollout set to follow…