Superdry hails return to profits despite lower sales, upbeat for future after premium rebrand
Post

Superdry hails return to profits despite lower sales, upbeat for future after premium rebrand

Published October 29, 2025 Superdry on Wednesday reported “a year of significant operational progress and strategic reset, delivering stronger margins, a return to profitability, and extensive restructuring as the brand continues to refocus on full-price trading and sustainable long-term growth”. Superdry & Co And CEO Julian Dunkerton said that “FY25 has been a transformative year...