Social impact footwear brand Toms has announced the appointment of Jessica Alsing as its new chief executive officer, effective October 8.

Alsing has been consulting with the Los Angeles-based company in recent months, and brings to her new role as CEO expertise across
footwear, digital marketing, and global brand building.

She will be charged with guiding Toms through its next phase of growth and reinforcing its position as a footwear leader, according to a press release.

“In 2026, Toms celebrates twenty years since its now
iconic alpargatas first became a sensation,” ​said Alsing.

“With nostalgia trending and slip-ons being so popular today, I
believe there’s never been a better time to reintroduce our signature alpargatas and deepen our leadership in espadrilles building off the Toms essence of endless summer.”

Prior to Toms, the Alsing spent nearly a decade at fellow U.S. footwear giant Crocs Inc., where she served as vice president of international digital commerce. 

Most recently, she served as chief digital officer at Grendene Global Brands, owner of Melissa Shoes, Ipanema, and Rider brands.

“Toms is an iconic brand that has inspired millions and set the standard for purpose in business,” said Thomas Brady, board member, Toms.

“With Jessica’s extensive experience leading globally relevant footwear
companies and her proven ability to drive both growth and impact, we’re confident she is the right leader to propel Toms into its next generation.”

Founded in 2006, Toms has given more than $200M in the form of shoe donations and monetary grants to nonprofits across the globe. Today, every purchase helps support children’s education, health and well- being.