American lifestyle brand Trina Turk announced on Wednesday the appointment of Christopher Harlan to the role of chief executive officer, effective October 27.

In his new role, Harlan will work alongside Trina Turk, the brand’s founder and creative director, and will oversee all aspects of the California-based company, encompassing both Trina Turk and Mr Turk brands.

With more than 30 years of experience, Harlan most recently served as senior vice president of digital leadership at RH. Before that, his previous experience includes executive roles at James Perse, Gap Inc., VF Corporation, Ralph Lauren, and Abercrombie & Fitch, as well as advisory work through his consultancy, Xtopherharlan.

“Chris brings deep expertise across both creative and commercial disciplines,” said Turk.

“His understanding of product, brand, and customer experience—along with his leadership in digital and omnichannel innovation—makes him the ideal partner for this next phase of growth. I’m excited to collaborate with him and our talented team as we continue to evolve the Trina Turk and Mr Turk brands.”

Founded in 1995 by Turk and her late husband Jonathan Skow, Los Angeles–based Trina Turk is a Cali-inspired lifestyle brand known for its use of color and print. It currently retails women’s apparel, swim, and accessories, as well as home furnishings through the Trina Turk Residential collection.

“I’ve long admired how Trina Turk captures the optimism and individuality of California style,” said Harlan.

“It’s a brand with a rich heritage and a clear point of view. I’m honored to join Trina and the team to build upon that foundation across women’s, men’s, and residential.”