Wrangler, the legendary denim and lifestyle brand, has entered into a multi-year licensing agreement with CAPX, a Headwear Innovation Lab, to launch a bold new line of headwear under the Wrangler brand. This licensing deal marks a pivotal step in Wrangler’s continued evolution as a cross-category lifestyle brand.

The agreement reflects a strategic shift towards elevated craftsmanship and cutting edge design, leveraging CAPX’s industry-leading innovation and manufacturing capabilities to redefine what consumers can expect from Wrangler headwear.

Wrangler has entered a multi-year licensing deal with CAPX to launch an innovative headwear line, blending its iconic craftsmanship with CAPX’s advanced design and fit technology.
Featuring signature ‘W’ stitching, copper hardware, and leather patches, the collection embodies Wrangler’s lifestyle ethos.
The first range debuts this month, expanding Wrangler’s reach beyond denim.

The collection will feature distinctive Wrangler details, including the iconic ‘W’ stitching, copper hardware, and leather patches sourced from the same suppliers used for Wrangler denim. Each silhouette will be meticulously crafted to meet Wrangler’s exacting standards.

As Wrangler continues to expand beyond denim, the brand remains focused on its core consumer—someone who lives with purpose and expresses identity through what they wear. For many, staples like jeans, tees, and caps aren’t just wardrobe choices—they’re a way of life. This new headwear line is designed to complement that lifestyle, offering quality, comfort, and character in every piece.

Every cap, Wrangler models included, will feature a model number printed inside the lining. This number refers to one of over 45 shapes developed by CAPX and serves as the foundation of their standardized fit system used across brands and industries. This approach helps to educate consumers on specific fit and structure of a cap they love, making it easier to discover and purchase similar styles in the future.

“Headwear is an essential part of the Wrangler consumer’s lifestyle,” said Steve Armus, Vice President of Licensing and Collaborations at Wrangler. “We see tremendous opportunity in headwear to reach a broader audience in meaningful new ways, and CAPX is the ideal partner to help us do that.”

“We’re excited and humbled to partner with the iconic Wrangler brand and represent its 78-year history. Wrangler is a true American lifestyle brand and headwear is an incredible opportunity to amplify its story,” said David Gormley, Founder and President of CAPX.

Together, Wrangler and CAPX are reimagining what headwear can be, merging storytelling, craftsmanship, and innovative design. Consumers can expect the first collection to debut this month, marking the beginning of an exciting new chapter for both brands.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)